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HOME 2019-02-07T08:14:52+00:00

IT ALL STARTED WITH THE SUNFLOWER

The history of the brand which celebrates its 37th birthday this year has started as in a Hungarian folk tale. We know little about the brand’s founder, a sharp-eyed lady with good business sense, later known as Auntie Nedeczky in the whole country. Jenőné Nedeczky, Auntie Margit lived in Szigethalom with her sailor husband, whom she accompanied by a couple of times on his journeys. During such a journey she could find the use of sunflower stems as herbs in America, from where the plant is originated, and where indigenous people have been using the plant known for its beneficial effects for spiritual and medical purposes for centuries.

THE SECRETS OF WINE

Tokaji was once one of the most important wines in the world. Tokaji was served at the French Royal court at Versailles, Louis XV referred to it as “Wine of Kings, King of Wines”.
The Hungarian Pharmaceutical book of 1896 declared it as a healing, medical wine. And the “nectar” coming from the grapes of Tokaj is also mentioned in the national anthem of Hungary. 
The unique formula of our Botanic Concept line is a combination of carefully selected natural ingredients and it is based on the unique Hungarian ingredient, the Tokaji aszú wine. Our patented technology uses this noble wine as an efficient moisturizing agent besides its high antioxidant capacity.

SMART FORMULAS WITH THE USE OF SMART PLANTS

The latest products are produced by combining unique combinations of active ingredients, the power of nature and the efficiency of technology. Medicinal herbs from “nature’s pharmacy”, plants and fruits, as well as modern technology active ingredients, such as plant stem cell extracts or hyaluronic acids with different molecular weights are all the ingredients of the product. Among the traditional materials we can find sunflower extract, which forms the brand’s trademark, and the Tokaj wine-extract, which is a so-called Hungarikum.